SEO VS PPC – Who Wins?
First, I would like to offer some recent statistics and data that will help put things a little more into perspective.
Search engine advertising is growing rapidly, growing from $9.1 billion in 2007 to a projected $20.9 billion by the year 2013.
Last year, US companies spent $10 billion on paid search (Pay Per Click) or about 87% of their online marketing dollars.
How about SEO (Search Engine Optimization) ?
US businesses spent $1.3billion. That's almost 9 times less or, about 11% of their marketing dollars on SEO.
Even though 9 times more was spent on PPC vs SEO, here are some alarming statistics.
Organic Ranking Visibility: (Shown as a percentage of people looking at the listings in this location on Page 1 of Google)
Rank 1 – 100%
Rank 2 – 100%
Rank 3 – 100%
Rank 4 – 85%
Rank 5 – 60%
Rank 6 – 50%
Rank 7 – 50%
Rank 8 – 30%
Rank 9 – 30%
Rank 10 – 20%
Paid or Sponsored Side Ad Visibility:
Rank 1 – 50%
Rank 2 – 40%
Rank 3 – 30%
Rank 4 – 20%
Rank 5 – 8 – 10%
As you can see the visibility is considerably higher for the organic results.
What about the clicks?
The clicks on paid search results has continually gone down over time and now accounts for only about 22% of the available clicks.
SEO drives 75% + of all search traffic but only accounts for about 15% of marketing budgets for SEM campaigns.
PPC receives less than 25% of all search traffic yet, 80% of SEM campaign budgets are spent on it.
Does that sound like a good choice to you?
Not to mention being cost-effective for a business?
As the numbers clearly indicate, using a SEO firm to create high search engine positions for your website is a very effective and cost-efficient method for your online marketing dollars.
As for PPC, the results are quick but, can also be very expensive, particularly if you want your site optimized for multiple keywords.
Yes, you can pay alot to be a sponsored or pay per click website.
Google makes a fortune from just that however, Google itself admits that its own surveys show 72% of all searchers ignore the paid listings, and click on the natural listings instead.
It is also a misconception that PPC campaigns are easier to run than search engine optimization, actually, nothing could be further from the truth.
You see, in order to keep the ROI of a PPC campaign high, your company needs to invest significant time, effort, and money into analyzing the campaigns, managing the bids, and writing and testing new writing creatives.
While PPC can deliver leads, it can be a big money drain and has no real longevity or investment in your business, and while SEO and link-building do also require a lot of time and effort, the results are more sustainable and can last for years in the search engines.
There is one other aspect of PPC that we must also mention, Click Fraud. Click fraud is the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click.
Using manual clicks or, much worse, software that simulates human clicks from different IP addresses from around the world, your competitors can very quickly rack up your click charges, with no results to show for it.
Also, web publishers that display your PPC ads through contextual advertising, can earn revenue by implementing fraudulent clicks.
Google, Yahoo, and Bing are able to detect some of this fraud, but there are ways to evade this detection.
This is a threat that to the whole search engine industry, as well as to individual advertisers.
The best part is, SEO is immune to click fraud because the absence of click charges eliminates incentives and rewards.
Just like planting seeds, organic SEO as an Internet marketing strategy requires patience, but the rewards are plentiful and long lasting, and has inherent benefits that are unparalleled by sponsored or paid advertising tactics.
Where as your PPC Marketing efforts and all the money and time you invested into all ALL gone the moment you stop paying for that PPC ad.
Page 1 SEO Services are experts at search optimization for your local business website. We are a local SEO company working to enhance the results for other local businesses through the use of organic search engine optimization.
Give us a call today at (937) 830-6108 and let us help take your business website from being lost in the search results, to Page 1 of Google.
Call us today, you'll be glad you did!