Facebook Marketing for Business in Dayton,Ohio by Page 1 SEO Services
Here are some results from surveys conducted recently about the use of Social Media use in businesses today.
"Social media advertising spending will increase from $2.1 billion in 2010 to $8.3 billion by 2015." (BIA/Kelsey via Direct Marketing News)
Social Marketing is still going crazy with Facebook still dominating the internet (Did you know Google uses Facebook to advertise!).
"According to HubSpot, small businesses plan to spend 19 percent of budgets on social media vs. only 6 percent in larger businesses. A similar gap is shown for blogging with 10 percent of budgets for small business vs. just 3 percent for large." (Hubspot via ClickZ)
Since Facebook has now surpassed Google in the number of daily users, savvy businesses in all industries are establishing their online identity and taking advantage the latest and one of the most amazing marketing phenomenon's of this century; Facebook small business marketing.
Facebook for business use has become a necessity for businesses who want to build strong relationships with their client base and to help promote customer loyalty, besides being, one of the most effective and cost-effective Internet marketing strategies available for businesses today.
Facebook Pages for businesses are free and what's more important is the fact that your existing customers have become avid Facebook users.
This gives your business the ability to establish positive relationships with your existing customers and to connect with a whole new group of people due to its viral capabilities.
Everyone, from ultra-small businesses to Walmart to the top Fortune 500 corporations, are placing their bets on Facebook.
It's true, and the reason why is that it is unlikely that your customers visit your website on a daily basis. However, fans of your Facebook business page will see any updates or posts made to your Facebook page every time they log into their Facebook accounts. This is enormous, since most Facebook users log into their accounts AT LEAST once a day.
They will automatically see your specials, products, new services, new menu items, special events, photos, or anything else you want to share with them. By taking advantage of this interactive online capability, you are able to create your business presence just where you want it, in front of your customers.
All they have to do is click on the "Like" button and they will be sharing anything that is going on with your business with their friends and associates..
You may not know it, but a Facebook Page becomes a public page.
Why is this important?
Because, unlike a personal profile which is private, every time your page is updated with new content or posts, Google sees this and uses it to add to their ranking algorithm. This can help your search engine rankings for your website which will, in turn, help drive more traffic to it.
Additionally, every time you post any interesting updates on your Facebook page they will also appear in your fans’ news feeds.
This will give your fans the ability and the opportunity to "Like" your content or specials, and when they do, it will also simultaneously show up on their friends’ news feeds and they will also see the link to your post.
What can this mean, having your business on Facebook?
Here's an example: Lets say you have just 75 fans, and each one of your fans has 75 friends; this means that per post, potentially more than 5000 people will see the link to create opportunities for new customers with each post you make.
It doesn't get much better than that, and for free!
Now you can see the potential of using Facebook for business marketing and the power of utilizing this new medium effectively.
However, I would like to point out some hazards of what you may or may not be doing with Facebook.
Having a Facebook homepage isn't enough.
You need one that will reflect your brand’s image and one that will give fans a reason to visit your page so that your fans will want to share your content with their friends.
You should be aware of the fact that, according to Facebook's terms of service, “Profiles represent individuals and must be held under an individual name, while Pages allow for an organization, business, celebrity, or brand to maintain a professional presence on Facebook.”
If you’re using a personal Facebook profile for your business, you need to be aware of the ramifications of doing so.
All the work you may have put into it can be pulled at any time by Facebook.
It is important that you do not set your Facebook page as a profile or a group.
Some businesses are using profiles on Facebook for their social media marketing and some are even creating groups for their businesses.
By doing so, they are not utilizing Facebook for their business to its full advantage and are instead, creating a Facebook limited profile.
Your business needs a specific Facebook business page to take advantage of all the benefits.
The reasons your company should NOT use a Profile Facebook account or a Group Profile account for your business, are several.
For one, Profile Facebook pages, are not meant to be used as Facebook business pages. Profiles are personal and are for individuals; they are also private, and unless someone was to "friend" you, they won't be able to see any information about your business or your brand.
The reasons to NOT establish a Group Facebook page for your business are almost as numerous.
Facebook Groups are often associated with interests, events and activities, and are not designed for businesses or brands.
Groups do not appear in the search results very easily, and will not be seen unless you are invited into the group. Again, you cannot add a branded design for the page or custom applications or any custom tabs.
You also cannot advertise a group or target any group like you can on an independent Facebook business page.
If you have used either one of these methods already, there is a way to save any fans or friends that you may have already created and do it correctly for your business so that Facebook will not find you in violation, possibly removing your page and resulting in your fans disappearing.
As soon as possible, create or have created a new Facebook business page; then on your existing Facebook page, create a personal message asking your fans to please join your new Facebook business page with a link to your new Business page, asking users to "Like" your new page in order to be able to participate in new information, discounts and special offers.
Did you also know that Facebook has an amazing event invitation tool that will allow you to create an event for anything in your business? Events on Facebook are an extremely effective way to let your customers know about and invite them to your events.
You are able to create an event, invite your fans, and then receive RSVPs to gage attendance numbers and response to your offer. Once that event has been created, you will be able to update your fans, post photos and videos on the event wall, and then respond to any posts your fans write.
One more important thing to remember when creating your Facebook business page is that, if you want to grow your Facebook fan base as big as possible, it is a must that you move beyond just posting simple wall posts; you should add photos, videos, links and other content that will keep your site interesting and something that people will enjoy.
Also, even though Google does quickly index Facebook business pages, it is important that you set your settings tab to "Public".
By doing this it will help you to create some top rankings for certain keywords and phrases on Google; and it also makes it easy for your prospects to find you.
If all that sounds like a lot of work, it is. Page 1 SEO services has your solution.
Page 1 SEO Services can create and design a custom Facebook business page for you that will set your business apart from the look and feel of every other run-of-the-mill Facebook page.
We will set up a Facebook business account for you and make you the administrator so that you can have full control over your Facebook business account.
Or if you would like, we can handle the ongoing monitoring of it for you, but directed by you. The choice is yours.
If you are interested in Facebook advertising, we can handle your Facebook marketing and social media marketing for you by creating laser-targeted Facebook ads for your business similar to PPC ads, but unlike PPC ads, your ads will only be seen by the EXACT demographic audience you describe and for a fraction of the cost of PPC ads.
You can target by, specific interests, hobbies, local zip codes, age, gender and more the possibilities to target your preferred customer are endless.
You could not have a more laser-targeted and more efficient way to reach the customers you want for your business.
We can also help you to understand how to use Facebook for business and the various Facebook marketing strategies available to you today, so that you will have a better Facebook presence for your business.
You will be surprised how affordable this is. Call us today at (937) 830-6108 to start taking advantage of this incredible marketing phenomenon for your business.