Website not converting ? Here are 5 reasons that could be the reason why.
Even if you have the best looking website with pretty picture sliders and updated HTML 5 coding, in reality, it’s probably not actually doing anything positive for your company, despite the thousands of dollars you spent paying that internet developer company with the equally flashy looking website to make it, UNLESS it was built with the proper search engine optimization from the beginning to end.
Sadly we often come across many poorly performing websites, and that’s because people simply do not understand what a high performing SEO optimized website can really mean to their business.
If no one is going to see it because it was not optimized correctly, it will not be showing up in Google and the other search engines which translates to, no sales.
Here are 5 reasons why your current website may not be bringing you the results you want.
1. It Doesn’t Convert
In business, there’s the age-old saying; To make money, you must spend money.
Well, if that’s true, then why isn't your website making the money for you that you thought it would?
Your website should be if not a steady source of income, at least a steady source of leads, and this applies to any industry.
Your website should be focused on getting people to make enquiries, sign up, sign in and everything else that pushes your customers further into your marketing funnel.
You should also be able to directly track exactly how many visitors you’re converting into solid leads, and you should be actively improving that percentage from month to month.
2. Your website is not Mobile Responsive
You have a separate web page built specifically for mobile devices?
That doesn’t count.
With more and more web traffic coming from mobile devices, it is imperative more than ever to make your website properly mobile responsive so that it works across all different screen sizes.
This means your website is able to scale to any screen dimension and still look good and function great while providing a good user experience.
3. Your website Loads Too Slow
Loading times might seem like a trivial problem; after all, your website looks nice, and you have a nice product, so a few seconds of load is worth the wait right?
No, it’s not.
Nearly half of web users expect a page to load fully in 3 seconds, and will abandon after 5 seconds.
Research has shown that 79% of web shoppers who have had a loading problem with a page won’t come back.
Did you know that Google actually penalizes websites that are slowing loading?
Web page load speeds also heavily affect your search engine rankings, and people bouncing right off your home page while it’s loading further exasperates the problem.
Make sure your website's load speed, is optimized to be as fast as possible.
4. Your About Me Section is Terrible
This is a bit of a trick section. Good “About Me” sections should still be focused around your visitor.
Visitors are selfish people, so even when they are looking up more about you, in reality, they’re looking up extra information on whether you’re the right person to help them.
So while a little smattering of personal information can’t go astray, you should really be focused on spelling out your benefits and why visitors should choose from you instead of the schmuck down the road.
Use ordered and unordered lists, break sections up so there isn’t massive chunks of text to keep it all engaging, and if you are including head shots of your team, make sure they are specifically taken head shots to bring extra credibility to your website.
5. You Haven’t Thought About User Experience
User Experience is all about how someone feels when using your website, and placing information right where users think it should be. A bad user experience means high exit rates and high visitor dissatisfaction and higher bounce rates.
Go thorough your analytics and see which pages have high Bounce and Exit rates, as this usually indicates a problem.
While these are certainly not all the problems that can cause your website from converting, they more than likely are some of the most important ones to consider looking more into.